Brands on the Ballot

How Politics Shapes Business in a Divided World

In an era where politics and commerce are more intertwined than ever, businesses face a crucial dilemma: Should they take a political stand, and if so, what are the consequences?

Brands on the Ballot explores this question through historical trends, case studies, consumer behavior insights, and industry analysis. From companies that thrived by embracing activism to those that faced backlash and boycotts, this book provides a comprehensive look at how political engagement impacts branding, marketing, and long-term business success.

What You'll Learn:

• Why brands decide to engage in politics—and when they don’t
• The risks and rewards of corporate political activism
• How consumers react to politically engaged brands
• The impact of global markets on political branding
• Lessons from real-world case studies across industries

Whether you're a business leader, marketer, investor, or an interested consumer, Brands on the Ballot offers valuable insights into the evolving landscape of political branding.